KEY VALUES OF BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING
نویسندگان
چکیده
منابع مشابه
Business Effective e-Relationship Marketing
A company web site is the most popular e-business application across all business sectors. Establishing and maintaining these sites is expensive. In many cases the business benefits deriving from the site are not clear. Despite the considerable expenditure in time and money in the creation of company websites there has been little empirical research concerning effective practice. This paper inv...
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ژورنال
عنوان ژورنال: Modern Management Review
سال: 2014
ISSN: 2300-6366,2353-0758
DOI: 10.7862/rz.2014.mmr.40